The Hortonville Area School District (HASD) brand is more than just a logo—it is the visual and verbal identity that represents our schools, students, staff, and community.

A strong, consistent brand reinforces our mission, values, and commitment to excellence. This brand guide provides the essential tools to maintain a unified and professional presence across all communications. Here, you will find guidelines for logo usage, colors, typography, and brand voice, ensuring that every interaction with HASD reflects our commitment to clarity, accessibility, and pride in our district.

Who We Are

Hortonville Area School District

The official name of the school district is the Hortonville Area School District. In written communication, HASD may be used in subsequent references, as long as the first reference is written as the full name of the District.

The HASD brand is made up of a number of core elements that work together to communicate the personality and voice of the Hortonville Area School District to everyone with whom we interact. It is important that these core elements (name, logos, colors, brand voice) remain consistent throughout all communications, creating quality communications that appear uniform and united. 

Elementary Schools

Greenville Elementary School (GES)
Hortonville Elementary School (HES)
North Greenville Elementary School (GES)

Middle Schools

Fox West Academy (FWA)
Greenville Middle School (GMS)
Hortonville Middle School (HMS)

High School

Hortonville High School (HHS)

Visual Brand

Primary Logos

The primary logos for the District include the “Hortonville H” icon, along with, for the horizontal versions, the typeset (Poppins) District name. Any of these icons can be used as a stand-alone as well, provided it’s clear in the messaging that the communication is from the Hortonville Area School District. 

If you need a different file format for any one of our District logos, please contact communicationshasd@hasd.org.

Secondary Logos

Throughout its years in existence, the Hortonville Area School District has amassed a number of additional logos for different purposes, which can also be used sparingly.

Color Palette

The primary brand colors for the Hortonville Area School District are Red, Black and White. These are the logo colors and should be used whenever possible.

Primary Colors

Secondary Colors

Font & Typography

Consistent use of brand typography helps create a cohesive look that reinforces recognizability and strength of the brand. The primary typographic family for the Hortonville Area School District is Poppins, which is both web safe and utilized by Google. Montserrat or Arial may be used as an alternate font when the primary font is unavailable.

One additional script font may be used in addition to the preferred font as an ornamental font, however, this should be done sparingly, and only as a design element for a limited number of words. Brightwall is the preferred ornamental font.